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Food trends don't just drive the obvious things, like cupcakes or cronuts, but something as elemental as your daily cup of coffee. The way you have that coffee now is probably very different from the way you had it ten years ago, and it'll probably be very different in ten years. That has a huge impact, culturally and economically.

Three hundred years ago, during the Age of Enlightenment, the coffee house became the center of innovation.

Americans are making coffee a bigger part of their lives, expanding attitudes and behaviors that are driving new levels of consumption.

The rate of technological and human physiological change in the 20th century has been remarkable. Beyond that, a synergy between the improved technology and physiology is more than the simple addition of the two.

Here we were supposedly changing the world for the better in the Sixties, but as we get 40 years further down the line, we realise that some of those changes such as the drugs probably weren't all that great or sensible. It was all about social experiments.

Coffee and smoking are the last great addictions.

Caffeine. The gateway drug.

There's that thing about the '80s, the '40s and the '60s, and the '30s, the '50s and the '70s. Something about those odd decades in this century that weren't too pleasant.

My kids probably started drinking coffee in their late teens.

Caffeine is a good thing.