As a label, you have to treat every group and every record as a unique entity. I think that that has been our success, rather than relying upon a fan base.
Sentiment: POSITIVE
It's one thing to be a fan and it's another thing to be a label.
Putting out the things that I like best hasn't been the easiest way to run a label, and it still isn't because it requires finding an audience for each record.
Back in the day, fans wrote letters to groups - you'd get them, although it could take a while. Now, artists can go online and there's discussions about what you should and shouldn't be doing. The minute you announce that you're recording an album, thousands of people are telling you what that album should be.
It's like, how do you continue to make records that are representative of who you are that your fans will recognize as your band, while still trying to push things forward and present new sounds for people.
Basically we just created our own label, but again we just did it to document our own music and create our own thing, so the major labels were just always out of our picture, we're not interested.
Each member of the band has varied influences, and the same diversity is reflected in our fanbase.
We've sold over 100,000 records so far, and we're an independent label.
Our albums just tend to be collections of songs really, because we all write in the group, all four of us.
I don't think the label cares about an album... People just want their number-one record.
More labels should be like that. Instead of putting these records out myself, I should have just signed with them, but they probably don't like my music (laughs).
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