When you become a slave to a public persona and don't feel comfortable without it, it becomes a shield, and it shouldn't come at the expense of your self-worth.
Sentiment: POSITIVE
I never felt happy with the idea that part of what I do is to be an object to be looked at. I thought of my public persona as an entity separate to myself.
I don't want to become a brand and I certainly don't want to have a persona.
I find it a very, very powerful thing to be yourself and not to try and be something else and to use that as your biggest shield and your biggest attack in the world - to just be you.
After getting recognized in public from my picture on our pretzel bag, I can understand not wanting to be in the public eye. It has given me a public persona I had always avoided as a child. I do it because it's for a good cause.
There's nothing like getting yourself into character and seeing a different person. It really wears on your vanity.
I made the decision when I came to Seagram that it had to be OK that my public persona would be bad. It's the downside of a family business: anything good is because I'm somebody's son; otherwise, I'm a schmuck.
I'd rather be dealt with as a person than a persona.
Whatever character you play, it gives you the chance to expose another side of yourself that maybe you've never felt comfortable with, or never knew about.
I'm a very private person. I find it very daunting to have to give private parts of myself away to people, you know?
It doesn't suit me as a person to be put on public display.
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