I think if you're constantly reinvesting into your content and giving the fans stuff, then you can continue to tour. You can continue to sell the merch and monetize the popularity of the brand.
Sentiment: POSITIVE
If you don't tour, you cannot expect to sell a huge numbers of your albums either. It was both a business - and an economical decision and we wanted to play anyway. We just wanted to get out for the tour when it was safe enough for us.
To me, the only good reason to be touring is if you still have something good to share instead of just revisiting past glories.
Touring is always important to me. It's like a big IOU to my fans, because I know they are the reason I exist.
Ultimately, people do want to buy merch and tickets to support their favorite bands, but they don't want to feel like it's the only thing going on.
The nature of touring is packaging acts together that have strong catalogues of music. It's about making sure that it's a winning combination. It's really about giving people value for their money.
I have a following. Whenever I am on tour they come. It is always sold out.
Traditionally the show must go on which is a stupid thing to say, but that in a nutshell is what's going on. We have a new record out; if we won't tour, the new record dies. It's reality - it's what business is nowadays. You just need to tour to sell your albums.
I've been on big tours ever since I started, but you can't just go out there and headline, you have to do it right.
I don't tour to make money: I do it because I love it. When I'm putting a tour together, I'm not sitting with number-crunchers, having them tell me I can't do this or that.
The best thing about being on tour is meeting the fans.
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