I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
Sentiment: POSITIVE
The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they're almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube.