Quote

I think a lot of what I wanted to do in 2014 was build a repertoire or a portfolio for what I can do with traditional celebrities or with brands or whatever. Maybe 2015 is the year I start reaching out to people I always dreamed to do stuff with.

What we need to do, as writers, is find out where our market is and adapt to it. I'm not saying that you follow every trend slavishly, but what you see is that, if there is a sea-change in the way that things are being done, then you account for it.

Look at my success. I didn't achieve it overnight. It has been the product of many years' struggle, and every year, my times have shown gradual improvement.

Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year - and underestimate what they can achieve in a decade!

You have to be constantly reinventing yourself and investing in the future.

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.

Show business is fickle, and though I have been blessed with a healthy career, who knows how long that will last?

Being a visionary is a new profession, but it is really just a variant on fortunetelling, which may be the world's oldest. And its marketing appeal is similar - people will pay for reassurance about the unknown.

I'll be totally honest in that I feel tremendously lucky that I am offered incredible jobs all the time to direct, but the problem that I have just personally is that there are only so many years in my life to dedicate to certain projects.

Look at the product pipeline, look at the fantastic financial results we've had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you're really listening and reacting to the best ideas of the people we have.