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Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.

I started using Twitter about year after its very early adoption and ended up investing in it around that same time. I'm involved with the Tech scene and companies ranging from Facebook, Stumbleupon and Twitter.

I'm obsessed with the idea of social TV.

I used to share my everyday life on the first social media platforms, and I had a pretty big following.

I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.

I started one of the first online video companies way back in 2003.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.