The whole kiss-and-tell thing is a negative approach that often happens in a World Cup. We will see negative stories about the players and it can affect their confidence and the overall performance of the national team on the pitch, let alone the bid to actually stage the competition.
Sentiment: NEGATIVE
It's extremely difficult to describe interestingly what happens on the pitch. Thousands of journalists write millions of words every week trying to do it, so your chances of avoiding cliche are very slim. And you're trying to write fiction, not a match report.