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Amazon is certainly not a perfect company. However, doctors, teachers, engineers, journalists, politicians, and labor unions are also on a continuum of consciousness, and none are perfect either. It is easy to judge and find fault with any company if that is what one's ideological biases wish to see.

There are lots of lessons to learn from Amazon. Never stop innovating or questioning the fundamentals of your business. Disrupt yourself before others do. Continually motivate employees so that they never get too complacent - see Yahoo, AOL and many other Internet companies for evidence of what happens when they do.

Amazon is famously run by studying and responding to its own data; yet when it comes to promotions, decisions are often subjective and guided by human emotions and petty political dynamics.

To many book professionals, Amazon is a ruthless predator. The company claims to want a more literate world - and it came along when the book world was in distress, offering a vital new source of sales.

I think the key to the whole appeal of Amazons is the egalitarian society. There was once a time and place where equality was taken for granted - it was logical and necessary - and I think most people can get the message that if it happened once, it could happen again.

Almost no one wants to admit the genius of Jeff Bezos and Amazon. Apparently, many have failed to see that Amazon has become the world's biggest retail company.

Amazon is a corporation, not a philanthropic trust dedicated to the production of works of art and literature.

Our philosophy is, using internet technology, we can make every company become Amazon.

There are lots of things about Amazon for which they deserve credit. They're innovative. There are lots of very, very happy Amazon customers. I'm not here to dispute that Amazon has been personally good for me or to say that they haven't been, so far, good to their customers.

Amazon makes money differently from a conventional publisher. It is an infrastructure player.