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Fashion is an industry to make money. It plays into human psychology. We want to belong, we want to be loved. I'm not trying to demonize the fashion industry - I love the fashion industry - but style is about taking the control out of the industry's hand and having you decide what works for you.

Fashion is the science of appearance, and it inspires one with the desire to seem rather than to be.

Fashion is the science of appearances, and it inspires one with the desire to seem rather than to be.

There's more to me than fashion. I just don't want to be seen as fashion.

Fashion is not art. Fashion is a business that requires discipline and attention to detail and very organized systems of logistics and operations and processes. But even with the most smoothly oiled machine to manage the business, without creativity, fashion could not exist.

Some people think fashion is frivolous but it's not... it's just that some ideas come and go quickly, and that's the nature of the language of fashion.

Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes.

People see fashion as superficial and shallow, but it's actually not. As an industry, it can really change how things happen and change trade for countries that really need it.

Fashion is always seen as somewhat frivolous and self-indulgent. And I think people on the inside maybe don't see or understand how exciting and diverse a business it is.