Anyone can create and put stuff out there, so then as viewers and listeners, we have access to a lot of different unique view points.
Sentiment: POSITIVE
As a creator, I want my content to be where people can watch it.
I like giving the audience a lot of stuff to look at, and rewards for repeated viewings and paying attention.
You can make an audience see nearly anything, if you yourself believe in it.
Every viewer is going to get a different thing. That's the thing about painting, photography, cinema.
There's probably a way to use that great content and to live under the radar now and then in order to reach a new audience. That's the thinking I'm talking about.
The fact is that viewers are fickle and it's rare that such a large group of people can be categorized in any type of way. There's enough content to go around, and if we stop focusing on numbers and start focusing on the quality of the project, then I think everybody - viewers and artists alike - is going to be a lot happier.
We're going to try to create some programs that are going to generate viewer interest and appointment viewing. We still will have news on Headline News.
On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.
I'm all about building a relationship with viewers and getting to know them.
Audiences want and need a shared viewing experience.