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I've always said that I feel lucky to live in the era of social media and be a working model in this time. Back in the day, models were just another face. But social media has given people a voice and not just another face. Not only can you show the world your personality and stuff like that, but you can be a brand ambassador easily.

One of the interesting things about Twitter is looking how famous people choose to use it. Take someone like Steve Martin, who I follow: it's all sorts of comic gems, nothing private, nothing personal - all jokes. Other celebrities are overtly personal - like Charlie Sheen. I do a mix of observations and updates.

Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.

Even celebrities, most people have a sense of humor. Most of the people we meet who we've done on the show, like it.

All the people who follow me on Twitter know my sense of humor. I sometimes forget the blogosphere will give it more weight than I intended.

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

If you don't have a Facebook, like, you're nobody. There's all of these sort of requirements now, and if you don't have all of these things - Facebook, Twitter, etc. - you're made fun of. And Twitter for celebrities... everything is just getting so personal. Pictures of yourself, of what you're eating for breakfast.

Because it's so easy to medicate our need for self-worth by pandering to win followers, 'likes' and view counts, social media have become the metier of choice for many people who might otherwise channel that energy into books, music or art - or even into their own Web ventures.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

I'm always inspired by people who have really cool Twitter profiles.