We have to go and show these people what classical music is. We say sometimes that classical music has a small audience, but it's because people don't have the chance to be closer to it.
Sentiment: NEGATIVE
It's not that people don't like classical music. It's that they don't have the chance to understand and to experience it.
As far as doing TV, I do think there's a big audience out there that could enjoy classical music, but they don't know how to find it, and sometimes by doing different things... crossover things probably make up about 5% of what I do.
Classical music is something that we're very passionate about, but we always thought it was presented in a stuffy way.
I have loads of issues with the way classical music is presented. It has been too reverential, too 'high art' - if you're not in the club, they're not going to let you join. It's like The Turin Shroud: don't touch it because it might fall apart.
We want people to know that classical music is for everyone. A parent or kid might be terrified of this music, but after they come to us, they'll never be scared of classical music again.
It is so important for people at a young age to be invited to embrace classical music and opera.
To bring a large audience to a piece of serious music and make it accessible does not mean reducing it in any way. And I've learned that if something is good, even if it is a little difficult, people will get that it is good.
Music is a performance and needs the audience.
Oh, stuff the critics. I don't care. Too many people are snooty about classical. Look, I wasn't brought up in a home where we listened to classical music. It was a singing teacher that thought it would be best for my voice. Then I moved into crossover. And if that makes the music accessible to more people, then great.
The audience, they're not professionals. They just love music. It isn't necessary to play over their heads to be admired.
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