Trends are dangerous; you will fail if you design for them. You cannot follow the work of others. I have my own DNA, my own formula. I always stay true to myself and to the brand.
Sentiment: POSITIVE
There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.
I don't follow trends. I set my own and I go for the extreme.
I don't personally follow trends; I don't even like the idea of trends. I think it's kind of absurd that you have to change every six months, so I always try and buy things that hopefully I'll like forever, and resonate with me.
I don't buy trends, because the pieces don't last and I wind up never wearing them. That's why I like to shop with my children; they'll always tell me the truth.
I don't like trends. They tend to make everybody look the same.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
I don't set trends. I just find out what they are and exploit them.
You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
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