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Now I'm having to live with sales of around 50,000 per album - but I'm pretty content with my place in the general scheme of things, even if it's meant I don't drive a fancy car and can't afford grand vacations.

If I could sell 500 million records every time, it would be great. But I've also had the luxury experience of having it when I was a teenager, in a very kind of model version of it.

Trying to move the volume of products we're talking about from place to place to get it ultimately into the customer's hands, to price these items, to market these items, I think the retail business is incredibly complex. But if you get it right, it's a beautiful thing.

Why need I volumes, if one word suffice?

As a musician, you want the music in as many hands as you can get it into. More importantly, I want people to get the music for the fairest price, and in the most convenient way. And that's really turned into iTunes when you're talking about selling albums.

Music is my living. I enjoy selling my music.

I enjoy selling my music. I don't enjoy selling myself.

I have had a lot of cool offers to move into traditional media, but I'm not completely sold I have to do that.