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Actually, we've done 75 of these shows and every one of them has sold out. But then we buy all the tickets.

Festivals are great because you get to just walk around the corner and see a new band that you've heard but not had the chance to check out.

If we get a few solid festival shows then I will have no problem booking the lads for as many quality club shows around them to make a nice tour come together.

The really cool thing about festivals is that you're getting to play in front of a whole lot of people who have never heard of us before. That's exciting. At the same time, it's a little bit of a challenge to capture the attention of people who have already seen a lot of bands.

We played at a festival in Mexico City, at the same time as another famous artist, and I reckon we had 55,000 people watching New Order; the other had 7,000. I think from that I've discovered the secret of success in the music industry: don't do any promotion.

There's nothing like a music festival. People are ready to have a good time. I don't think anyone comes to a festival going, 'I'm gonna be a complete bummer today.'

I first visited the Toronto fest in 1979, its fourth edition, when it was known as the Festival of Festivals and had an audience of about 40,000. I happily returned to the 10-day skein nearly every year thereafter, as attendance swelled to 400,000 and it grew into the most influential film festival in North America, perhaps the world.

It's hard to get concert tickets.

Two weeks later, we played our first concert and had 100 people there. It was pretty cool.