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I love the ability to work with very good managers, and to provide the right incentives for them, and truly become a partner with that management, and make that management take a long view.

I look at building business as a creative process that I enjoy.

I love building companies; I love making products.

I love being part of a company, and telling a story.

I love the creative process and being able to build something out of nothing.

I enjoy building something good and having a successful product and making money.

I like the creativity of planning a party, or cooking and taking care of people, creating a memorable meal or event.

I love creating and being able to see an idea come to fruition. I love making beautiful things.

To be able to make decisions and see them come to fruition and feel the excitement around them, what it generates within the company, how the artists get motivated - that's the most rewarding part; feeling I can be a catalyst for an artistic experience for our artists and for the public.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.