In 1997, I was working with Greg Wilson of Red Ball Tiger, our ad agency at the time, when he came up with an addition to the famous slogan 'I guarantee it' that I was known for saying.
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My motto has always been that you can't say, 'Oh, it won't happen to me.' You have to say, 'That can happen to me.' So always be aware that things can happen.
If I want to make something known, I have to make a concerted effort to get the word out. Tiger Woods, on the other hand, only has to say something, and it's tomorrow's headlines.
You know, everybody has a slogan, and once you beat people over the head with it so much, then that's what you'll eventually be called once you retire from the sport or whatever.
And it was under Wilson that the first great propaganda slogan was coined and emblazoned everywhere, to make Americans start thinking favorably of democracies and forget that we had a republic.
I always believed that I have something important to say and I said it.
We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!
'If you believe, you can achieve' - that's my motto!
After 'Lindbergh,' my publisher asked whom I wanted to write about next. I said, 'There's one idea I've been carrying in my hip pocket for 35 years. It's Woodrow Wilson.'
I could finish my career being a defensive coordinator and say, 'Hey, he's Mickey Andrews.'
My life motto is 'Do my best, so that I can't blame myself for anything.'