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The concept of Red was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake.

I've always believed human blood is red because it really needs to draw attention to itself.

Red is one of the strongest colors, it's blood, it has a power with the eye. That's why traffic lights are red I guess, and stop signs as well... In fact I use red in all of my paintings.

Red is the great clarifier - bright and revealing. I can't imagine becoming bored with red - it would be like becoming bored with the person you love.

I think most people try to get others to see through their eyes.

If I hold up a red square for 30 seconds and take it away, you will see a perfect green square. It's how the eye works. So if you want to paint a really good red painting, you have to strategically place in some green, so the eye is brought back.

I don't like the term 'colour-blind' - because I don't want people to be blind to my colour.

Red is a benevolent dictatorship.

We live in an age, in an era where there is so much negativity, there is so much violence in the world, there is so much unrest and people are at war, that I wanted to promote the word love and red signifies love.

People have a tendency to see country life through rose-colored glasses.