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The best leaders... almost without exception and at every level, are master users of stories and symbols.

I would say a good leader brings results. A great leader writes a new story, it's different. Obviously a new story has to incorporate a lot of results. But a story is a chapter in the life of a company that people want to write and want to remember.

Stories and narratives are one of the most powerful things in humanity. They're devices for dealing with the chaotic danger of existence.

Storytelling is the most powerful way to put ideas into the world today.

Stories are amazing and powerful because they can resonate with people depending on their needs and experiences and speak truths we need to hear in that moment in time.

Well, a lead is the most important thing about the story.

One of the key qualities of all stories is that they are made to be shared.

The best leaders are readers of people. They have the intuitive ability to understand others by discerning how they feel and recognizing what they sense.

To be an effective leader, you have to have a manipulative streak - you have to figure out the people working for you and give each tasks that will take advantage of his strength.

My stories are very compact. I want them to say the most complex things in the simplest way.