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When you're representing a sport, people are more likely to judge and comment as, unlike other fields, sport permits every viewer to participate to a certain level.

Audiences can be very judgmental.

Audiences like to be challenged and to be actively involved and try to guess an outcome.

I tend to believe that audiences are relatively well-balanced people.

Decisions are made by those who show up.

I give the spectator the possibility of participating. The audience completes the film by thinking about it; those who watch must not be just consumers ingesting spoon-fed images.

Well, I don't know about objectivity, but I know for certain that it's always possible for a professional journalist who understands what he or she's up to to be fair, and that's the key word. Fairness to individuals, fairness to ideas, and to issues and whatever - that is critical, and that is also part and parcel of what the job.

The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share.

Fairness forces you - even when you're writing a piece highly critical of, say, genetically modified food, as I have done - to make sure you represent the other side as extensively and as accurately as you possibly can.