Kids are meeting in coffee shops and basements figuring out what's unsustainable in their communities. That's the future.
Sentiment: NEGATIVE
Until we're educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do.
Our kids are actually doing what we told them to do when they sit in front of that TV all day or in front of that computer game all day. The society is telling kids unconsciously that nature's in the past. It really doesn't count anymore, that the future is in electronics, and besides, the bogeyman is in the woods.
My kids probably started drinking coffee in their late teens.
We need to prepare our kids for a 21st Century economy, and we're not doing it with our schools.
I'll tell you what the real problem is: These people are working under the assumption that they know better about what is good for kids, what kids need to learn to get ahead in this world.
Kids in urban and rural areas face so many challenges, and they show up at schools that don't have the extra capacity or extra resources to meet their needs.
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.
We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like.
Kids are going to try drugs and alcohol; that's part of society.
If people grow things themselves, their children understand, then schools in the area know that this community's generating something with its own energy, to consume.
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