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Anything you want to know, you go to Quora and get it. And at the same time, give people a platform that is easy to use for sharing the knowledge.

When we get people to log in, they end up using Quora a lot more, and we can provide a lot better experience for them. We can show them a personalized news feed; we can send them digest emails and do all this ranking to find some stuff they want to read.

The more questions and answers we get, the more useful Quora is.

We started off by inviting our friends to use Quora, and then they invited their friends, and it just grew from there.

Lawyers and other professionals are using Quora to build their reputation and build their bonafides.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time.

You can go online now and find really thoughtful, in-depth, considered, well-informed communities around virtually any issue. If it's your issue, there are now new ways of mobilising knowledge that weren't there before. There are real bodies of significant knowledge on the web that are valuable that we haven't done nearly enough with.

The original idea of the web was that it should be a collaborative space where you can communicate through sharing information.

Everything that works on the Internet depends on a lot of people collaborating, but there's also these rules that you see across all the really successful platforms. Many, many, many more people consume the information or benefit from the information than actually contribute the information.

The area we define as what Quora's good at is long-form text that's useful over time, and where you care about who wrote the text. Not that you need to be friends with them, just that they're someone trustworthy.