I made a specific choice not to call my collection Ivanka. There's so much value in the Trump name. And there's such a deep connection to luxury and success.
Sentiment: POSITIVE
My real name is actually Ivana.
Ivanka Trump is a close friend and just a wonderful person, mother, and businesswoman. Everyone thinks she has it all, but she always stresses that there is no such thing.
I actually have several busts of Ronald Reagan that have been presented to me.
Donald Trump embraces his wealth. Hillary Clinton wants us to forget that she made $21.5 million on 92 speeches.
All of my friends in the business ask, 'Why is this woman not a star? Why is she not a household name?'
Think of Donald Trump's personal qualities, the bullying, the greed, the showing off, the misogyny, the absurd third-grade theatrics. We have long referred to him as 'The Donald.' He is the only person in America to whom we have added an article before his name. It wasn't because he had attributes we admired.
Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.
I chose to personally support Donald Trump for president early on and referred to him as America's blue-collar billionaire at the Republican National Convention because of his love for ordinary Americans and his kindness, generosity, and bold leadership qualities.
For the Trump brand name, when we build, we want only the best buildings in the world. We travel a lot to see real estate projects worldwide, and we always study what can be done better. There's no question about it: a Trump Tower has to have the very best quality, amenities and facilities. People want that ultra-luxurious lifestyle.
A good name is rather to be chosen than riches.