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Without the Fender bass, there'd be no rock n' roll or no Motown. The electric guitar had been waiting 'round since 1939 for a nice partner to come along. It became an electric rhythm section, and that changed everything.

My dad was vehemently opposed to electric guitars. He did not look on that kind of music as legitimate in any way.

It was amazing for me growing up in the musical decade of the '60s. I saw The Beatles on television and went out and bought an electric guitar.

Guitars are kind of just, you know, sexy, especially old vintage ones.

You couldn't really like a bad guitar in 1960 'cause everybody was pretty good.

Gibson has been making the finest electric guitars the world has ever witnessed for over 70 years. They are as American as God, guns and rock and roll.

I've always loved the electric guitar: to hold it and work it and hear what it does is unreal.

The first amp I had back in the '50s was a small Fender.

My father played guitar, so I always wanted to play for that reason. But I think the biggest reason was just the '90s in general - growing up listening to the Smashing Pumpkins, Green Day and bands like that, and going to concerts and thinking it was the coolest thing in the world.

We wanted to guide the musicians, so we could create our own sound. We would never let the band just go in and play the chord sheets. We were very focused on what we had in mind for these productions.