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To WWE and to everyone who owns WWE, it's a business, and if you become something to the people, you're going to become something to the company. It's just that simple now.

The fans have what they want. They want entertainment, they want passion and they want commitment.

I guess my mission statement is now to let the world know on a global scale that WWE certainly is a wonderful form of entertainment, but its superstars are more than just superstars inside the ring. They do so much more outside the ring and have so much more to offer.

It really takes likeable superstars to get the attention of the masses.

We really do have a lot of personality in WWE. You have to, to be in this job. You showcase a lot of personality.

To be allowed to come back to WWE is the greatest gift that's ever been given to me. Back in the day, I never appreciated what WWE had given me, because I was in too much disarray and too confused about my own life. I let opportunities foolishly slip through my hands.

I've worked my entire career to try to broaden the perception of the WWE. A lot of folks think because we're so entertaining and oftentimes have such wild and well-defined characters that it's all we are. It has kind of been my life's work to tell the public that's not true.

A lot of people know about the power of the WWE brand. We're in 145 countries in 30 different languages. We reach about 650 million households worldwide on a global weekly basis. But what they don't know about WWE is that we use all of that power to give back to the community through events like Hurricane Sandy Relief.

There is one common thing in superstars - enthusiasm and humility towards their work. Off sets, they are big stars for others, and they carry themselves the way they want to. When they are working, they are not stars.

Being part of WWE is beautiful. You're on the biggest stage of them all. You're living well; you're making good money, and the only flipside to that is that you're on the grind, and you've got to be committed. You've got to make sure to understand what being on the grind is.