If you want creative workers, give them enough time to play.
Sentiment: POSITIVE
To me, creative work is labor, like any other kind of labor. It's got value, and it takes your time, and it's useful to people, depending.
And unless you have that sense of being creative, people think you're just working all the time.
I feel that my job is to create an atmosphere where creative people can do their best work.
I have to have a creative role; otherwise, I simply wouldn't come into work.
After so many years, I've learned that being creative is a full-time job with its own daily patterns. That's why writers, for example, like to establish routines for themselves.
It is hard for 2 creative people to work together for that length of time and not fall out.
The most creative people have this childlike facility to play.
I'm probably creative for half an hour a day. The rest of the time, I'm just doing what's necessary to make that creativity visible.
The best thing for my creative process is a deadline.
If you get anything creative going, then the work and play thing is the same thing, I feel.