'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.
Sentiment: NEGATIVE
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.
Usually, as designers, you try to create meaning.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.
Design is not just what it looks like and feels like. Design is how it works.
Design is a tool that either allows us to create new markets or disrupt existing ones.
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