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We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

The one thing perhaps that technology hasn't always given us is a sense of how to make the wisest use of technology.

Internally, we're focused on building our own technology, leveraging all the momentum that's out there around wearable computing and mobile computing and PC computing. But at the end of the day, all the code we've written and all the invention we've created has been focused on our own tech and our own products.

The computer is my favourite invention. I feel lucky to be part of the global village. I don't mean to brag, but I'm so fast with technology. People think it all seems too much, but we'll get used to it. I'm sure it all seemed too much when we were learning to walk.

New technologies, however remarkable they might seem, are fundamentally just tools made by people for people.

Technology is the knack of so arranging the world that we don't have to experience it.

The biggest invention of modern time is the book. The book is a digital medium; book text is written in a different form and replicable. What it really does is it allows us to replicate cultural information, scientific technology, and information out of the human brain.

I've always been a sucker for any technology engineered primarily for the entertainment of the human race - even such technology as has been disguised as 'useful' or 'improving' when we all know the real virtue lies in its ability to distract and divert.

I think there is an awful lot of technology for technology's sake. I have yet to be convinced by my husband that persuading our mobiles to talk to our computers is going to be quicker and more straightforward than scribbling a note in our kitchen diary.