Hip hop has always been braggin' and boasting and 'I'm better at you than this' and 'I'm better at you than that.'
Hip-hop is all about impact, baby. You can sell records, you can be two-times platinum, you can be gold... but if you lame, you lame, man. We try to provide the exact opposite of that. It's style, individuality, confidence. We exude that.
As long as you're giving up quality records and you're makin' hit records, people are always gonna want to hear a hit, and they'll always want to be attached to something that's doin' great.