Companies often become victims of their own mythologies.
Sentiment: NEGATIVE
I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.
Mythologies become exhausting burdens, from a writer's perspective.
I think the biggest myth entrepreneurs have is that the growth and performance of their startups depends more on their entrepreneurial talent than on the businesses they choose.
If you've worked in a company for a long time, there's a mythology that you know by heart, you don't need to look it up to evoke. It's there in your blood, as it were.
In the business world, we can point to instances when a lack of integrity has bankrupted entire companies - in sectors as different as finance, telecommunications, manufacturing, and energy.
Human beings have always been mythmakers.
You need more people to perpetuate a myth because if the people stop the myth is known to all.
Companies are communities. There's a spirit of working together. Communities are not a place where a few people allow themselves to be singled out as solely responsible for success.
As critical acclaim and response has built up, every interview I give is a chance to puncture the myth I've created about my work and refine it.
I think that companies always become complacent, over time. Or most companies, that is.
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