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Blogging got the concept of personal publishing, but it didn't really take advantage of the network.

It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership.

Bloggers create kind of a popularity. But they are not the experts, and we have to understand that.

I think blogging is a muscle that most people wear out.

I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.

When you look at things like Flickr and Youtube, they are specialised blogging systems, so why hasn't blogging encompassed that ease of functionality?

Blogs are for anoraks who couldn't get published any other way.

The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.

Blogging can generate a great deal of traffic to your online business.

I know it's dangerous to take on bloggers. They can go after you every day, all day long, and anonymous people can chime in, too.