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I'm very underground.

I don't want to stay underground for just the cool people.

With my channel, and what people associate with Internet, most people think it goes viral, you become this huge thing super quick. I never had an explosion or a huge thing. It's just been something that has progressively been growing. It's been building.

I have 1.4 million followers on Twitter. I get very interesting, sometimes very diverse input from my followers. So it's sort of like this water cooler, digital water cooler, if you want to think about it, where you go and you listen to conversations that are happening that perhaps will shape your thinking.

The world is really run by the Web. There's so much information out there that you can click and keep going down the rabbit hole finding stuff.

There will always be an underground.

Underground people pay a desperate toll finding out things nobody else has discovered yet. We run around like headless chickens looking for the next cultural fix to spiral around in before it gets appropriated somewhere else and becomes something it never was. There's this sort of one-upmanship in the underground.

Then I became aware of the site as the traffic for it became higher. The most recent contact was this girl Lily. She wanted me to shoot her for the site and she actually showed up. There a lot of people who contact me to do a shoot for a website then you never hear from them.