Quote

I have this horrible, horrible habit of going on YouTube and checking out comments about what I do.

Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'

As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.

Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing is to figure out which ones you shouldn't do, and focus on the ones you should.

I definitely have aspirations outside of YouTube, but I think there's a lot of people on YouTube who want to leave YouTube. I don't want to leave; I love it.

I don't really use YouTube that much. I am a very Internet-oriented person, but I'm more of a Twitter freak - I'm always on Twitter. Or chatting with friends.

YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.

I think YouTube used to have a negative connotation, like it was the place where the rejects went and made careers, but I'm proud to be YouTuber. I wanted to be in that first generation of YouTube stars who transitioned into the 'real world.' It was a really good way to build my business.