On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.
Sentiment: NEGATIVE
A lot of things and a lot of money is involved in a movie. It is very upsetting when a movie doesn't fare well at the box-office.
Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
A movie is like a tip of an iceberg, in a way, because so little of what you do in connection with making a movie actually gets into the movie. Almost everything gets left behind.
So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.
I think part of the reason ideas haven't come in is that the world of cinema is changing so drastically, and in a weird way, feature films I think have become cheap. Everything is kind of throwaway. It's experienced and then forgotten.
It's the business of movies, it's the fights that go along with the level of budget, and more than anything, it's the creative constipation of having to live with one idea for two or three years. It's just not that fun.
Getting movies made is not as difficult as people think. Making movies is easy. You get a script, you get a director, you raise the money, you make the movie.
I think the movie business is in trouble. It's all movies that you've seen before. Everything's a remake; they want things that are familiar rather than things that surprise you.
It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.
There are a lot of things that come to bear on movies now that I don't think are good for movies. They're trying to appeal to the biggest demographic and, when they do that, you sometimes flatten out.
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