We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.
Sentiment: POSITIVE
I think we want to make the sport bigger and better and leave a good legacy for the next generation that comes through.
I never really did sports growing up. Maybe that's why they intrigue me. The technology that goes into that clothing is steps ahead, so it's always been something I look towards.
Sportspersons have to reinvent themselves every day. It helps them improve.
We want to promote the great qualities of athletics - and maintain its integrity - all over the world.
I was very sporty at school, and sport was probably the thing I was best at, but my real passion was for fashion.
I personally love sportswear, and love using it in high fashion.
For many of us, sport has provided the continuity in our lives, the alternative family to the one we left behind. It gives us something to talk about, to preen about, to care about.
Fashion changes. Everyone in fashion changes. I think it's important to change it up and reinvent yourself every now and again.
Sport must be the heritage of all men and of all social classes.
Sports are a microcosm of society.
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