Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.
Sentiment: NEGATIVE
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.
In 1994, when I came to PepsiCo, there were really three businesses. They were soft drinks, which included both bottling and the concentrate company. There were salted snacks - Frito Lay. And restaurants where we had, we all talk of them, Pizza Hut, KFC and a whole bunch of casual dining chains.
It appears that PepsiCo views structural change as a sign of weakness, an admission of failure, and an untenable break with past traditions.
PepsiCo is a $63 billion company. Half the company is snacks, and half the company is beverages. We have a glorious snacks business and a glorious beverage business. We are extremely profitable. We are growing.
Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.
There really isn't anything more refreshing then iced Coke out of the old-school glass bottles.
There are two kinds of artists left: those who endorse Pepsi and those who simply won't.
I love cola.
I don't know too many parents that want to feed their kids soda, but high-fructose corn syrup is cheap. The price of soda in 20 years has gone down 40 percent while the price of whole foods, fruits and vegetables, has gone up 40 percent and obesity goes up right along that curve.
PepsiCo is the largest food-and-beverage company in the United States, and the second-largest in the world after Nestle. If PepsiCo were a country, the size of its economy - sixty billion dollars in revenues in 2010 - would put it sixty-sixth in gross national product, between Ecuador and Croatia.
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