Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
Sentiment: POSITIVE
A lot of producers get famous because they decide to be superstars for their own reasons, but I'm inspired by Timbaland and Pharrell and Swizz Beatz 'cause they're doing things that are so different. I like how they're introducing ideas I never would have thought of.