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The government is a very large constructor. They have schools, colleges, hospitals and courts, offices. We are trying to influence the public works department to adopt green buildings.

I've been a supporter of green initiatives for years. I've been paying more and more attention to it, you know, with three kids. I thought it was tragic when the Kyoto Protocol was killed by the U.S. It was sort of a call to action.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

As a director, you've got to have quite a few projects going because you never know which one will actually come together with the financing and get the green light.

The green-light decision process today consists of maybe of 30 or 40 people.

People underestimate the impact they can have on the process through contact with legislators. By being part of an organized group in an area that you have an interest in, you can multiply the impact of your own ideas.

I want to create the largest-ever participatory art project and highlight the concept of Shadow Philanthropy, where people help others create work without taking credit for it - through this we can really change the world.

Set a clear, easy-to-understand vision for your company, and make it be a mission people believe in.

Don't undertake a project unless it is manifestly important and nearly impossible.

Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.