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Museums are like the quiet car of the world. It's a place you can come to escape, where there's authenticity, there's uniqueness, there's calm, there's physicality.

A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's.

Museums provide places of relaxation and inspiration. And most importantly, they are a place of authenticity. We live in a world of reproductions - the objects in museums are real. It's a way to get away from the overload of digital technology.

Many museums are drawing audiences with art that is ostensibly more entertaining than stuff that just sits and invites contemplation. Interactivity, gizmos, eating, hanging out, things that make noise - all are now the norm, often edging out much else.

A museum is like a valuing machine. Museums and the industrial society started at the same moment, and they're really tied into each other. They've been all about displaying objects and the kind of wealth that can be derived from objects and promoting that point.

A museum should not just be a place for fancy paintings but should be a place where we can communicate our lives through our everyday objects.

The distinction between a gallery and a museum is enormous. The gallery is about looking at a thing of beauty; the purpose of the activity is an aesthetic response. The museum is actually about the object that lets you get into somebody else's life.

People come to museums for storytelling and engagement, and the technology needs to facilitate that.

Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.

Museums are like sports stadiums, hotels and hospitals: they are in the category of captive-audience dining.