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I'm not certain that the BBC can claim to be making a wide enough range of distinctive programmes to make the case convincingly.

You have to think anyway, so why not think big?

There is still an element of the BBC that feels it is somehow wrong, or it will be open to criticism, if it makes more money.

It takes the same effort to think small than to think big. But to think big frees you from the insignificant details.

If you're going to be thinking, you may as well think big.

It was regarded as a responsibility of the BBC to provide programs which have a broad spectrum of interest, and if there was a hole in that spectrum, then the BBC would fill it.

If you think big, then it's going to be big.

The BBC fulfils a wonderful cultural function. Maybe the problem is that it feels it needs to be everything to everybody.

You have to think big to be big.

BBC TV gets hold of an idea and beats it to death until we're all heartily sick of it. They buy people without thinking what they're going to do with them. It's the wrong way around. What they should be doing is employing really good ideas people to come up with good ideas.