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From the start, I was focused on getting the Good Housekeeping Seal. I wanted to go on TV and tell everyone that the Miracle Mop had it. Now, I can proudly say 26 of my products have been approved!

When I was living in the projects, I had a mop stick for my horse. I wanted to be Gene Autry or Roy Rogers, so I would ride my mop through the projects.

Wallace and Gromit's contraptions are created purely for gags, but we all have the urge to invent - especially children. If they're bored, kids will make something from cardboard boxes, yoghurt pots, tape and elastic bands. Often, those constructions are the best.

Through your life, most people peel away the junk that's not useful, that's superfluous. You are determined to peel that away. I do one thing at a time. One man at a time. One car. One house. One child. One job.

The concept of Shwopping is so clever, I think. The idea is that every time someone goes shopping, they can take an unwanted item of clothing and pop it in the recycling bin in their M&S store for Oxfam.

You can't always get someone where you want to with just sticks. There have to be some carrots, there have to be some other shaping things.

There's something very satisfying about creating a tactile product.

On close inspection, this device turned out to be a funereal juke box - the result of mixing Lloyd's of London with the principle of the chewing gum dispenser.

In a banana republic, one might slip on a banana peel but things do work - now and then for the people, albeit inefficiently and unreliably.

In our society, daily experience teaches the individual to want and need a never-ending supply of new toys and drugs.