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'WhatsApp' began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.

All of WhatsApp's growth has come from happy customers encouraging their friends to try the service.

At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That's our product, and that's our passion. Your data isn't even in the picture. We are simply not interested in any of it.

I only have one idea, that is WhatsApp, and I am going to continue to focus on that. I have no plans to build any other ideas.

WhatsApp's extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide.

Everybody I meet who uses 'WhatsApp', I ask them a question: 'How did you hear about it?' And they say, 'My friends, my sister or my brother, somebody I know hounded me to install WhatsApp.' We think there is more power to the network when it grows organically.

Our focus remains on delivering the promise of WhatsApp far and wide so that people around the world have the freedom to speak their mind without fear.

Users get unlimited 'WhatsApp'. We get happy users who don't have to worry about data. Carriers get people willing to sign up for data plans.

WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered.

It's important for people to have freedom to use whatever product they want. We have no problems with other people using other apps, so long as they keep using 'WhatsApp'.