Bond is the longest-running franchise ever and there's a reason for that: they are action movies but they are also touched by current events without being political or too serious.
Sentiment: POSITIVE
Even the worst Bond movies, there's something to love about them.
A Bond movie falls into a specific genre, and you have to provide certain elements. You must respect the fact it's essentially about girls, guns, gadgets, and big action.
What I've appreciated about the 'Bond' films is there's always been a subtle social relevance to them. They've always commented on the times.
I always wanted to do an action movie, not particularly 'Bond.'
It's a huge challenge, a huge responsibility. Bond is a huge iconic figure in movie history. These opportunities don't come along very often so I thought, 'Why not?'
I've always loved the Bond films.
I love looking at the old Bond films. Maybe it's purely out of reminiscence, the nostalgic things you think about. But there were some very good films made, and I think that the public has enjoyed them, too.
I'm a big Bond fan.
I know it's surprising, but there is a generation of people who haven't seen a Bond movie. They have no idea what it is. I want to entertain them as much as anyone else.
There's always been product placement in Bond movies.
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