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A designer is like a doctor for a woman. He has a specific job, and if he is doing it well, he will have the gratitude of the woman for the rest of his life.

Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer.

A business woman needs a successful mix of design and practicality.

A good designer must rely on experience, on precise, logic thinking; and on pedantic exactness. No magic will do.

Color does not add a pleasant quality to design - it reinforces it.

Pink is what I do. Alecia is who I am. The world has taken Pink and turned it into this thing, a brand - a snarl.

I design for the working girl.

My mum taught me that redheads shouldn't wear pink, red or orange, but if you choose the right shade, such as a bright orange or a cherry red, it can look fabulous.

I believe my customer knows her style and knows how to mix and match your style.