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I want people to love to sit in my chairs. You gotta want the people to buy it because they love it.

Every other piece of industrial design is a pot or a dish or something insignificant. But when you have a chair, it's like a sculpture of a person: it's alive. It's big. You can't miss it. It's a 'look at me!' item.

We no longer think of chairs as technology; we just think of them as chairs. But there was a time when we hadn't worked out how many legs chairs should have, how tall they should be, and they would often 'crash' when we tried to use them.

If you build your own chair, there is a lot of things that happen. You could probably buy a nice chair for less money than a chair that you built yourself, and it might even look better, but if you build that chair, you're going to take care of it and maintain it because it's your chair. If it breaks, you know how to fix it.

With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.

Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.

Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book.

Design is people.

But I don't think that sculpture belongs in everyday life like a table does, or like a chair.

A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.