Mitt Romney, quite simply, doesn't get it.
Sentiment: NEGATIVE
Part of the problem is voters know relatively little about Romney. And some of what they know about him complicates his task: Romney has a history of flip-flopping on issues, he's extraordinarily wealthy, and he can be tone-deaf about what moves voters. He just doesn't seem comfortable in his skin.
Romney is a good, intelligent, extraordinarily generous man who put on a great fight. But he didn't understand the country or the people he sought to lead, and that is why he lost.
This is Romney's biggest political weakness. His policy flip-flops and the general sense that he's not comfortable in his own skin leads voters, including many supporters, wondering about his core values.
In the end, that's what it comes down to with Mitt Romney. He's running as the non-Barack Obama.
I have a problem with Mitt Romney. And it's big problem - one that extends beyond our ideological differences. My big concern is that Mitt Romney wants to become president for no other reason than because there's a possibility he can win.
Even if you don't mind Romneycare, or the abortion flip-flop, or any of the rest, there's a more basic problem: He's not a natural campaigner, and on the stump he instinctively recoils from any personal connection with the voters.
But Mitt Romney understands, like I understand, that people - not governments - create jobs.
Mitt Romney is a businessman, a turnaround artist, a CEO. That is who he is. The former governor has experience in the public and private sector.
Mitt Romney is a nice guy. But, we know where nice guys finish in politics.
Mitt Romney, happens to have the exact skill set that the next president's going to require.