For some reason, people value being scared less than they value laughing.
Sentiment: NEGATIVE
The truth of it is when you get an audience to laugh and camp along with you, it's much easier to scare 'em again because they're using two sides of their emotions. It's much easier to set them up for a good cheap thrill scare again.
We all look to have transcendent experiences that lift us out of the everyday, and fear is a good one. But, I think it's the same reason why people want to laugh their heads off.
We must laugh before we are happy, for fear of dying without having laughed at all.
The way you deal with a scare is the way you deal with a laugh. The timing has to be perfect. When you're dealing with fear or laughter - emotions that happen spontaneously - you hope it's working. But in the moment, you really have no idea.
One of the most beautiful things in the world I've ever seen or heard is people laughing, even when there seems to be so little reason for them to laugh.
People love to be scared. I guess it's a primal deal.
What I have never been afraid of is to be a little silly, and you can engage people that way. My view is, first you get them to laugh, then you get them to listen.
Doing funny scary is something that is rarely good and rarely works, and it's also something that's incredibly hard to market.
To jealousy, nothing is more frightful than laughter.
We must laugh before we are happy, for fear we die before we laugh at all.