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I'm going to say something rather controversial. Big data, as people understand it today, is just a bigger version of small data. Fundamentally, what we're doing with data has not changed; there's just more of it.

There are a number of fascinating stories included in 'The Human Face of Big Data' that represent some of the most innovative applications of data that are shaping our future.

Big Data is just that - big. But, it's a term that is largely misunderstood and difficult to explain.

We don't use the term 'big data' - not on our website, not with customers. Saying it sets up expectations, the wrong expectations.

The people who are thinking most about big data right now are corporations and governments.

We get more data about people than any other data company gets about people, about anything - and it's not even close. We're looking at what you know, what you don't know, how you learn best. The big difference between us and other big data companies is that we're not ever marketing your data to a third party for any reason.

Most of 'big data' is a fraud because it is really 'dumb data.'

Big data is going to make us all healthier.

Data is the kind of ubiquitous resource that we can shape to provide new innovations and new insights, and it's all around us, and it can be mined very easily.

The ability to collect, analyze, triangulate and visualize vast amounts of data in real time is something the human race has never had before. This new set of tools, often referred by the lofty term 'Big Data,' has begun to emerge as a new approach to addressing some of the biggest challenges facing our planet.