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Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.

It's not new that architecture can profoundly affect a place, sometimes transform it. Architecture and any art can transform a person, even save someone.

Of course I believe imaginative architecture can make a difference to people's lives, but I wish it was possible to divert some of the effort we put into ambitious museums and galleries into the basic architectural building blocks of society.

People come to museums for storytelling and engagement, and the technology needs to facilitate that.

All the traditional models for doing things are collapsing; from music to publishing to film, and it's a wide open door for people who are creative to do what they need to do without having institutions block their art.

When museums are built these days, architects, directors, and trustees seem most concerned about social space: places to have parties, eat dinner, wine-and-dine donors. Sure, these are important these days - museums have to bring in money - but they gobble up space and push the art itself far away from the entrance.

Many museums are drawing audiences with art that is ostensibly more entertaining than stuff that just sits and invites contemplation. Interactivity, gizmos, eating, hanging out, things that make noise - all are now the norm, often edging out much else.

The future of architecture is culture.

Architects always have a feel for time - the generation they live in - as we do, and they are always striving toward boundless adventure.

A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's.